Trends&Tales helps people and businesses create meaning and value for their customers, based on trenddriven insights and tools. Because we don't need more, but we do need better.
Every product tells a story.
Every product tells a tale.
But what is the tale a product needs to tell?
What is the tale consumers have a need for, now and in the future?
Why should a product look the way it looks and work the way it works?
What is a product to begin with?
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